Sports Marketing Sam Fullerton Books
Download As PDF : Sports Marketing Sam Fullerton Books
Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Sam Fullerton crafted this text to present the discipline of sports marketing in two broad perspectives. The first part of the text provides an introduction to the field of sports marketing and examines how marketers use sports as a platform for developing their strategies and tactics. The second part of the text provides detailed coverage of the marketing of sports products, increasing media audiences and live attendance, the selling of sports-related products, and more. This is not simply a basic marketing text using sports examples. Sports Marketing fills a gap for this newly recognized course area by presenting a strong business perspective through its content. It looks at the economic impact of the industry and identifies an array of career opportunities for students interested in sports marketing. There is comprehensive coverage of how sports are used as a marketing platform and an abundance of real-world national and international examples to support the material.
Sports Marketing Sam Fullerton Books
Sweet class but didn't open the book once.Product details
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Tags : Amazon.com: Sports Marketing (9780071267632): Sam Fullerton: Books,Sam Fullerton,Sports Marketing,McGraw-Hill Medical Publishing,0071267638,General,Marketing - General,Textbooks
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Sports Marketing Sam Fullerton Books Reviews
Highlighted every sentences. Hard to read.
I ordered this book for my sports marketing class at Cameron university. It was a great class and the book was in excellent condition.
Arrived in a timely manner and met expectations.
useful sports marketing book. A little outdated now, but im sure they will have a new edition soon
Came quickly, was exactly as advertised, thank you!
no highlighting or marks in the book when i rented it. fair price to rent a book at. confusion as how/when to return the books to but i figured it out by searching the help section. should be easier to find but that doesnt affect the book. order it if you need it.
yes
Sweet class but didn't open the book once.
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